Free Tools for Marketers
Practical utilities we built for our own team — free for everyone.
UTM Builder
Create clean, consistent campaign tracking URLs for Google Analytics and every ad platform.
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Ads Profit Calculator
Enter your ad spend, revenue and costs to see true profit, ROAS, and the break-even ROAS you must beat.
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Event Code Generator
Pick an event, fill the fields, and copy ready-to-paste tracking snippets.
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DataLayer Generator
Build valid GA4 e-commerce dataLayer snippets for Google Tag Manager without writing JSON by hand.
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JSON Path Finder
Explore any JSON structure visually and copy the dot-notation path to any value — handy for GTM variables.
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Event Tracking Tester
Verify your container is receiving events correctly before going live.
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Website Tracking Checker
Detects GA4, GTM, Meta Pixel, TikTok, LinkedIn, Snapchat and more — with recommendations.
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Facebook Pixel Checker
Finds pixel IDs, verifies the base code and PageView call, and flags common issues.
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Cookie Consent Scanner
Detects popular consent platforms (CookieYes, OneTrust, Cookiebot…) and GDPR readiness.
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Ad Blocker Impact Calculator
Enter your traffic and conversion numbers to see how many events browser pixels lose — and what server-side tracking recovers.
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Meta CAPI Diagnostics
Scans your page for pixel installation, event ID deduplication, and gives you a server-side checklist for Event Match Quality.
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Consent Mode V2 Checker
Checks for consent default/update commands, the V2 ad_user_data and ad_personalization signals, and region settings.
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